Diploma in Marketing Management
A Diploma in Marketing Management is a dynamic business program that teaches you how to identify customer needs and promote products or services effectively. It blends psychology (understanding why people buy) with strategic planning to help businesses grow in a competitive marketplace.
Course Overview & Content
Core Focus Areas
Consumer Behavior: Studying the psychological factors that influence how and why people make purchasing decisions.
The Marketing Mix (4Ps): Mastering the fundamentals of Product, Price, Place, and Promotion.
Digital Marketing: Learning to navigate modern tools like SEO, social media advertising, and email marketing.
Market Research: Using data and surveys to identify new trends and analyze what competitors are doing.
Consumer Behavior: Studying the psychological factors that influence how and why people make purchasing decisions.
The Marketing Mix (4Ps): Mastering the fundamentals of Product, Price, Place, and Promotion.
Digital Marketing: Learning to navigate modern tools like SEO, social media advertising, and email marketing.
Market Research: Using data and surveys to identify new trends and analyze what competitors are doing.