Diploma in Digital Marketing
A Diploma in Digital Marketing is a high-impact, practical program designed to master the art of reaching customers in the online world. It moves beyond traditional advertising to focus on data-driven strategies that drive engagement and sales across the internet.
Course Overview & Content
Core Focus Areas
Search Engine Optimization (SEO): Learning how to rank websites on the first page of Google to attract organic (free) traffic.
Social Media Marketing (SMM): Building brand presence and running paid ad campaigns on platforms like Instagram, TikTok, Facebook, and LinkedIn.
Content Strategy: Creating high-value blogs, videos, and graphics that pull customers through the "marketing funnel."
Pay-Per-Click (PPC) Advertising: Mastering paid search ads (Google Ads) to get immediate visibility and high-conversion leads.
Data Analytics: Using tools like Google Analytics 4 to track user behavior and measure the Return on Investment (ROI) of campaigns.
Search Engine Optimization (SEO): Learning how to rank websites on the first page of Google to attract organic (free) traffic.
Social Media Marketing (SMM): Building brand presence and running paid ad campaigns on platforms like Instagram, TikTok, Facebook, and LinkedIn.
Content Strategy: Creating high-value blogs, videos, and graphics that pull customers through the "marketing funnel."
Pay-Per-Click (PPC) Advertising: Mastering paid search ads (Google Ads) to get immediate visibility and high-conversion leads.
Data Analytics: Using tools like Google Analytics 4 to track user behavior and measure the Return on Investment (ROI) of campaigns.